Fangirls: Secret Marketing Geniuses with Sydney Stein
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The Power of K-Pop Fans
BTS has like their own talk show reality fun game show thing they do weekly. They have tons of stuff. It's just I don't know how these k-pop fans consume it all. And we're seeing some artists move towards it. We're seeing them move towards the K-pop model honestly where you can buy different variables of the album and get the different photo cards. Taylor Swift with her lover release was like those nice cool booklets that you collect. They're moving towards this. The fans want these cool collectable things to show that fans care about the artists. That is something completely different than what we do. These entertainment groups are like we do all this because the
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