How to Build a Business on the Lightning Strike

20 thousand new books on kindall per week is what we're talking about. And as much as you know, the lightning strike is brilliant if it happens to you, but you cannot build a business on the lightning strike. We have to give people a reason to care enough to notice our creative work. One book called direct by katherine judge, is long listed for the financial times business book of the year - which is really a big deal here in the uk.