268 - Modern Go-To-Market FAQs: Answered | Revenue Era Community
GTM Live
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Is Dark Social Better Than Showing the Solution Directly Inside the Feet?
Wen: I think that you need some level of both. Dark social doesn't have to be through the nat either. Like a one to one conversation in person happens a lot. And there's trust, there's credibility, deftly not being measured. It's just like that level of word of mouth has happened for a long time. R and now through the internat it's just like way more opened up.
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