How the Far-Right hijacked the Wellness Movement w/ Dr. Stephanie Alice Baker
The Social Chemist
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The Rise of Micro-Celebrities in Health Influence
This chapter examines the phenomenon of micro-celebrities, particularly in the alternative health sector, and how they use strategies like accessibility and authenticity to build trust with their audiences. It highlights the dual nature of their influence, discussing both the potential benefits and dangers of unregulated health advice in the digital age. The chapter concludes by encouraging critical evaluation of influencer content and emphasizes the importance of diversified content consumption.
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