"Start With No One Cares" - Agency founder Emily Jeffrey-Barrett on starting an agency during the pandemic and breaking the news to clients that people just don't care as much as they think they do.
Confessions of a Creative Director
00:00
Understanding Consumer Indifference
This chapter addresses the notion that 'no one cares' about brands initially, emphasizing the importance of realistic consumer engagement. It explores the challenges faced by creative agencies in shifting clients' perspectives on audience interest and highlights the need for meaningful, emotionally resonant content. Through examples and insights, it advocates for a deeper understanding of audiences as unique individuals rather than just consumers.
Transcript
Play full episode
