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Dr Greg Davies on Behavioural Finance

The Human Risk Podcast

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Is Personalization the Best Investment Strategy for You?

We need to stop chasing optimal. What is the base line? That is the smallest set of very simple actions that would be good enough? And if i start, there a amount of humility in my abilities to do the perfect. If most investas just followed these, they would do better than 80 to 90 % of investers out there. The difficulty with all those four rules is that they're not always easy to do, even though they 're simple.

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