Episode 024 - Value Paths and OOUX with Samuel Hulick
The UX Level-Up
00:00
How to Test a Call to Action
"It takes each screen from being a blank canvas that maybe you apply like your branding and style guides to, to being more of a composition of consistent elements," he says. "That those components are actually representing a thing that they actually care about." He adds: "Nobody's coming for the dropdown or the calendar picker ... They're coming for whatever that thing is"
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