Ep #228: Selling Intangible Results
Make Money as a Life Coach®
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How to Sell an Intangible Result
If you are selling an intangible result, here is what I often hear from you. It can be really simple, just like exactly how I said them, just whatever it is. So if you're charging $2,000, why is that valuable? That's one question. Number two is why is this valuable? How will it change your clients' experience of their life? The problem isn't that you aren't clear enough or difficult to explain; the problem is you don't believe it's enough.
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