E280 | Reinventing Go-To-Market: Lessons from Agorapulse’s Upmarket Expansion with Emeric Ernoult
CHURN FM
From Lawyer to SaaS Entrepreneur
This chapter explores the transformative journey of a lawyer shifting from service-based work to founding a software company. It delves into the challenges of entrepreneurship, the significance of pivoting business strategies, and the complexities of scaling a SaaS product. Emphasizing lessons of resilience and adaptability, the narrative outlines the critical adjustments needed to enhance customer retention and navigate a competitive market.
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