One plus' new phone will have a flagship level camera, which is really going to set it apart from all other products in this price range. People want a phone that just works and works really well. And lastly, they want to buy a smart from from a branday trust. So we're taking the same kind of quality a testing and the attention to quality that we have from our flagship line to this med range line. One plus fan: "I've been using it as my daily driver for quite some time now"...