I think people really underestimate the value of, like, good sound and good lighting. I would definitely not cut corners on the venu t the a v. And then also the content. You can have so many cool bells and whistles to the event, but if the content is one big sales pitch, that i would say re evaluate your entire event. Do you need premium shelf liquor if you're trying to save money? No,. There there's where you can cut corners, like, do you need a huge, like charcooter spread? No.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Sophia Patten, Head of Events for Workweek.
Sophia plans and runs all kinds of different events both for the Workweek brand and their individual newsletter creators.
Events are a super hot-button topic for newsletter operators right now. With the potential to grow community, boost audience growth and add new revenue streams.
We discuss:
- when should you run your first event? And why?
- how to plan your first event
- tips for improving your events and translating it into business results
You can find Sophia on Twitter, and Louis is at @louisnicholls_ .