At the end of the day, there are so many companies where the founder falls in love with an eye, a widget, a technology, a science. And that's a formula for failure. There's a great video of Jeff Bezos over the course of 20, the first 20 years of Amazon, basically saying all we care about is our customers. Making our customers happy. What do they want? What do they need? Serve their customers over and over and over again. That's his massive transformative purpose is serve the customers. I think his business plan is anything that's cheaper, faster, better, you know, more variety Amazon will do.

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