7min chapter

eCommerce Fuel cover image

Creating America’s Next Big Candy Brand with Isaac Medeiros of Kanpai Foods

eCommerce Fuel

CHAPTER

Belief and Validation in Entrepreneurship

This chapter explores the crucial role of belief and external support in the entrepreneurial journey, particularly in scaling a candy brand. It highlights the challenges of manufacturing, securing retail accounts, and the importance of financing and investor support in navigating these complexities.

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