
324 Selling From The Heart by Larry Levine
The Marketing Book Podcast
00:00
The Number One Reason for Sales Failure
Larry levine, i wanted to just go back to one other thing that was on the page forty eight. This was about refurls, but it has to do with understanding your customers. I feel the biggest reason is they don't know their clients as well as they think they do. And really, the companies that understand their customers better than their competition always seem to win.
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