I'm interested with regards to the kind of seductive nature of foods and I guess how vulnerable we are to a food environment where there's a lot of hyper-palatable foods. How important do you think mental health is to this? Does being stressed or having low mood or being sad, does that like play into being more vulnerable to these types of foods? And I think the direction it can go is very individual. So if you look at survey data it suggests that people kind of fall into two categories. Some people overeat when they're stressed and some people under eat. It depends on a person who overeats could also under eat under different circumstances.

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