How to Make Hypotheses in Product Marketing

Product teams need to challenge their own ideas all the time. This is part of the standard scientific model. We've developed a systematic way to develop and clarify protut hypotheses. The problem brief, design brief and after action report are available on heap dot io. It's designed to build alinement around why you're solving theProblem brief frame your problem as a hypothesis about user behaviors that you want to change. For example, if we think that users are having a hard time using a feature, we may make a hypothesis that reducing steps in that work flow will result in better adoption and term retention of that feature....