In the 22nd installment of our Tuesday open office hours on TikTok Live, Chris discusses why having an R&D function is crucial to growth, customer happiness, and success. We also opened the show up to Q&A and covered topics including:
- Does every B2B company need to become a media company at some point?
- Should marketers still be thinking about production through the funnel lens?
- Advice on equipment and guests when starting a podcast
- Top 3 issues B2B Marketers face
- Next steps for using TikTok and how to promote organic content
- How to convince a marketing department to move away from traditional demand gen methodology
- The effectiveness of intent data for demand generation
- And more!
Tune in every Tuesday at 3pm eastern to ask your questions, or submit them here!
