The Beginnings of a New Venture

Clifford: A big learning there was that especially when it's your business, baby, how do you stay close to the market and listen to what the real needs are? And not just the consumer, but also to people who are experts. So you have to get an expert on board and use humility and making decisions. Cliff: We almost won bank or up. It took everything that we had in war. I went into it because I didn't know how else I wouldn't be able to survive in life financially. Because my mom told me she couldn't pay for school anymore. The company prior to that was about a bar for athletes. Then we brought Luna bar to the table