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138: The Story of the Last 18 Months

Cortex

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Crafting and Launching a Sustainable Product

This chapter explores the complexities of product manufacturing and logistics, focusing on the partnership with a unique printing company. It highlights the blend of modern and vintage techniques, the challenges faced during production, and the strategic decision-making behind a gradual product launch. Emphasizing the importance of effective communication and use of social media for marketing, the discussion also reveals the innovative creation of a new product made from recycled coffee cups, showcasing a successful merge of sustainability and design.

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