This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

A Marketing Masterclass from Ryan Reynolds (367)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

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T-Mobile Is Buying Ryan Reynolds Mint Mobile for $1.35 Billion

T-Mobile announced on Wednesday that it is buying Ryan Reynolds Mint mobile for up to $1.35 billion. The acquisition should close later this year and involves a 39% cash and 61% stock purchase of Mint's parent company, Ka Ina Corporation. Once the deal closes, Mint founders David Glickman, Rizwan Kasim will join T-Mobile to continue managing the brand,. Meanwhile, Reynolds will also remain a part of Mint's branding as T-Mobile says he will continue his creative role on behalf of Mint.

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