The Importance of Content Delivery in Pharma

It's already really hard for most pharma teams to commit to producing content regularly. But if that content is delivered through a static outdated, non mobile optimized, clunky, old school website, doctors usually then get frustrated in 88% of the time. If they don't have first user experience, they never come back. So they're lost forever. And that's the reason why content is one part of the whole story, but content delivery, the networks like content delivery is another part. On demand access, anytime anywhere, convenient, personalized networks like so the more content you have, the more personalization is needed.