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In Focus by The Hindu
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The Importance of Piracy in Indian Cinemas
The film industry also has a few tricks up its sleeve for instance there is invisible water marking of every single copy of a film that is distributed to theatres. If you record it with a smartphone or a camera when it eventually starts getting distributed online the producer can take a look at that copy analyze it and figure out which cinema this was recorded in. As far as the consumption side is concerned this does not do much because consuming content that has already been reproduced illegally does not quite carry the kinds of punishment it does in India.
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