280: Jeff Lerner, Starting a business from scratch
The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving
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How Did You Find Your Customers?
I would say my production quality improved slowly. Over time, I started hiring somebody to actually put captions on the videos. Audio is 51% of video, like people will forgive grainy. But they will not forgive crackly audio. And so, and yeah, I got a, I got one of those selfie sticks. You must be this one of these amazing tourists as you're going around with three selfie sticks outside the Mona Lisa. Yeah,. amazingly annoying and the quintessential stereotypical American, right? So you started these videos, got out the message, then you produced this course. How did you find your customers? It was actually the data.
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