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9min chapter
LVMH
Acquired
The Power of Luxury Brands and LVMH's Strategies
This chapter discusses the power of luxury brands and the strategies employed by LVMH, the largest luxury advertiser in the world. It explores how LVMH focuses on owning the locations of the value chain and ensuring that profits accrue to their brands. The chapter also delves into the evolution of advertising in the luxury industry and the importance of promoting a lifestyle rather than just the features of a product.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode