Jason Yanowitz is the CoFounder of  @BlockworksHQ  , a $135M Crypto Media Empire that delivers premium insights and breaking news on digital assets to millions of investors. He is also the Co-Host of the  @empirepod  , the go-to podcast for crypto founders. Throughout the conversation, we explore the challenges of building a business with no experience, the lessons learned from pyramid schemes Jason was involved with while at college, and more Jason publicly shares about his cluster headaches, often called "suicide headaches" due to their intense pain and the higher risk of suicide they carry. These headaches keep him from working for weeks each year. __________________________________ PARTNERS 🚀 Jupiter is the most used Decentralized Exchange in Crypto and the largest DEX by volume on Solana. https://jup.ag/ 🤖 SwissBorg is Europe’s top trusted crypto app offering user-centric investment platforms and DeFi asset management with reliability and innovation. Sign up with this link and earn up to €100 : https://join.swissborg.com/r/kevinH6E7 ♾ Coinsilium provides vital funding and expert advice to Web3 and AI-powered early-stage technology companies. https://www.coinsilium.com 🍷 Dvin is building the operating system for the $100 billion wine industry. https://www.dvinlabs.com/ __________________________________ FOLLOW JASON • Twitter: https://x.com/JasonYanowitz • LinkedIn: https://www.linkedin.com/in/yanowitzjason/ • Website: https://blockworks.co/ FOLLOW BLOCKWORKS • Twitter: https://x.com/blockworks_ • Website: https://blockworks.co/ • LinkedIn: https://www.linkedin.com/company/the-blockworks-group/ FOLLOW KEVIN & WHEN SHIFT HAPPENS👇 Twitter (X): https://x.com/KevinWSHPod Instagram: https://www.instagram.com/kevinwshpod/ TikTok: https://www.tiktok.com/@kevinfollonier_ Linkedin: https://www.linkedin.com/in/kevinfollonier/ Website: https://www.podpage.com/when-shift-happens/ __________________________________ DISCLAIMER The info contained herein is for informational purposes only. Nothing herein shall be construed to be financial, legal, or tax advice. The content of this video is solely the opinions of the speakers who are not a licensed financial advisor or registered investment advisor. Trading cryptocurrencies poses considerable risk of loss. The speakers do not guarantee any particular outcome. __________________________________ 0:00 Introduction 2:06 Sponsors 2:30 Biggest Mistake in Business 4:55 Blockworks Founders 6:02 Who is Jason Yanowitz? 7:04 Getting into Digital Marketing 10:06 Pyramid Schemes VS Sh*t Coins 11:30 Lessons Learned from Pyramid Schemes 13:59 Ending Finance Career for Crypto 15:16 Launching a Business 18:17 Crypto Currency Fascination 20:48 Using Events to Break into the System 22:18 Starting a Business with No Experience 23:49 Building a Media Company 26:48 Dollar Value in the Market 30:36 DVIN Labs Partnership 31:00 Cutting a $7 Million Business 34:27 Launching Empire Podcast 35:46 Why Can a Podcast be so Valuable? 38:11 Brand Awareness VS Customer Acquisition 39:39 Hidden Economics of a Conference Business 43:40 Model for Todays Media Companies 47:30 Data Business Importance 50:10 Raising $12 Million 52:01 Staying Authentic after Success 53:34 Dealing with Pressure 54:43 Experiencing/ Dealing with Cluster Headaches 1:05:52 Dealing with Health Issues 1:08:00 Public Perception of Fragility 1:11:02 Vulnerability is a Superpower 1:12:48 Crypto is a Violent Industry 1:13:37 Execution VS Thinking 1:15:47 Reaching Fulfillment 1:17:37 Happiness Comes from Struggle 1:19:30 Love for the Business 1:22:21 Expanding the Company 1:25:45 Hiring the Right People 1:29:24 People Management as a Founder 1:31:51 Seeing the World in Markets 1:35:08 Financial VS Societal Interest 1:38:46 Trump VS Kamala for Crypto 1:42:12 Fascinating American History 1:44:03 Importance of American History 1:45:59 Non-Consensus Beliefs 1:48:08 Prediction for the Next 12 Months ​