3min chapter

Growth & Failure cover image

Akilah Releford, Founder & CEO of Mary Louise Cosmetics

Growth & Failure

CHAPTER

How Do You Grow Your Business?

Bun like, customers are really eager to support brands that go beyond the product line. So story telling is a big important component an story telling. Being transparent, not fabricating, but just being authentic to who you are will win over any custfer base. I remember i would daydream about how i wanted the packaging to look,. How i wanted the aesthetic to look. And to have that now, and just the fee back i've been getting from close friends, family members, buyers, it's like i'm re launching a completely new company just because the products look different.

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