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#359: Tobi Lütke — From Snowboard Shop to Billion-Dollar Company

The Tim Ferriss Show

CHAPTER

How to Build a Business on Kickstarter and Other Platforms

I've often thought about Kickstarter also and other platforms like it as a talent assessment for some of the basic competencies that one will need in the company they would then subsequently built. And if you cannot sell your product in a video, and then Marshall resources and try to garner PR, I'm like, how could you ever have the confidence then that you would be able to proceed and build something large over an extended period of time? Like, it's an audition in a sense. In any case, it's been such a fun ride. Thanks for having me as part of it.

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