The Science of Political Persuasion – Adam Schaeffer (Evolving Strategies)
Campaign Trend Podcast
00:00
The Cost Benefit Analysis for Politics
A lot of messages have zero effect. Even if you spent everything but $100, I mean, you're still better off. Sometimes we find negative effects from a message, actually backfires. You're spending money only on the people that are really gonna respond positively. So there really are huge efficiency gains that you can get out of this.
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