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Ep 368: Nick Shackelford BREZes to a Milly in 8 Months – THC Meets CPG

DTC Podcast

CHAPTER

Building a Premium Product and the Difference Between Agency and Brand Life

This chapter emphasizes the significance of creating a high-quality product that doesn't rely on discounts. It explores the contrast between working with agencies and being fully committed to a brand, highlighting the slower pace of brand growth but greater ownership. The chapter also discusses the value of a strong team and utilizing consultants to fill skill gaps.

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