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10. Bias busters: How to make better decisions with the ‘outside view’

Inside the Strategy Room

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Utilizing the 'outside view' and selecting appropriate reference cases

Learn how companies can effectively use the 'outside view' by selecting appropriate reference cases, and the importance of having someone on the inside who understands them. Discover how reference cases are mandated in transportation projects in the UK to prevent manipulation of results, and the significance of team buy-in before conducting analysis. Delve into the application of the outside view in home renovations and probate cases, and how considering reference classes leads to accurate forecasts and creative strategic paths.

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