Upmarket: The Business of Real Estate Photography & Media cover image

Ep. 32 - Zillow Gone Wild!

Upmarket: The Business of Real Estate Photography & Media

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Zillow's Approach to Syndication

Zillow gets the older stuff syndicated through the MLS. So they think if it's syndicated through that, then they're getting copyright from the MLS who should be in charge of getting it from the photographer. But I do notice that I have a ton of photos on Zillow, like from 10 years ago. They are in no way associated with the realtor who, because you can make a case, right? That like right now, if they syndicate off the MLS and it says Jane Smith, our client hired us to do the photos that she put the photos on the MLS. And then it's on Zilow.

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