Is Your Ego Protecting You From Rejection?

A lot of these teams, the really core thing going on is is ego protection. And nothing else. How many founders do we know who are never testing the important key hypothesis of their company for the exact reason you talked about because if I know that I'm wrong, my ego shatters or my investors will hate me? That seems like a crippling decision to any scientist. Some founders just it doesn't accrue to them to think this way.