Fearless Product Leadership cover image

How Do You Surface Assumptions in Product Discovery?

Fearless Product Leadership

00:00

The Importance of Asking Why

Mark uses a technique called functional premortum to help his teams interrogate their ideas for their underlying assumptions. Mark describes the technique as 'a nice exercise, because you can just brainstorm about things that could go wrong and why they're not safe' One of the tactics he use is what they call a premortum, originally created by professor Gary Klein.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app