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2000 to 2010: A Courageous Executive
The next decade you talk about in your book 2000 to 2010, which is a courageous executive. So that's really when it takes off. It worked very well with the first teams, didn't it? I read Ken's book in 2003 and I read some of this Alistice before that. But really when that manifesto came out, for me, was like a beacon.