How to Bridge the Gap Between Low Touch and High Touch Sales

Today, I’m talking to Moritz Dausinger, a serial indie hacker with several exits under his belt. Moritz most recently pivoted his software business Refiner after 18 months of trying to figure out a way forward. Well, now he’s found it. We will chat about figuring out how to structure sales, how and who to hire, and if he wants to sell this business again, for a third time.

Moritz on Twitter: https://twitter.com/mdausinger

The blog post: https://thebootstrappedfounder.com/moritz-dausinger-serial-indie-entrepreneurship/

The podcast episode: https://share.transistor.fm/s/215b9c09

The video: https://youtu.be/8jiwJZyMjEI

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter

My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com

This episode is sponsored by Acquire.com! 

• (00:00) - Introduction to today’s episode.
• (03:04) - How did you get involved with the indie hackers podcast?
• (10:11) - It’s never just about execution.
• (16:40) - The importance of bootstrapping.
• (20:16) - Getting funding for Refiner.
• (24:47) - How to outsource your technical work.
• (29:29) - How did you decide to sell your company?
• (35:47) - The importance of building a good relationship with the seller.
• (38:38) - Sharing your story in public.
• (42:23) - The importance of sharing your story.
• (47:50) - Bridging the gap between sales and customer service.
• (51:56) - Pricing structure for dual models.
• (57:43) - How expensive is it to run a database server?
• (01:03:08) - What is the perfect sellable business?