Amazon’s ‘Buy for Me’ and Smart CTV Ads Could Drive Growth — If Tariffs Don’t Get in the Way | Behind the Numbers
Behind the Numbers: an EMARKETER Podcast
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The Impact of Tariffs on Retailers and Advertising Budgets
This chapter explores the effects of increased tariffs on Amazon and other retailers, particularly how these costs might constrict advertising budgets for sellers. It also emphasizes the need for transparency in communicating price hikes to consumers as retailers navigate challenges in the market.
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