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Influence: Be a Great Product Leader by Zalando Principal PM

The Product Podcast

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Using Press Releases as a Product Development Tool

When speaking, it's important to create opportunities for active conversation and feedback. Avoid questions that had very leading answers. A really strong press release is a great way to challenge yourself about the product you're building. It challenges you to be really clear in your communication. This also helps you strip out a lot of jargon and create a very clear narrative.

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