Ep. 125 Your Google Performance Max Update (For 2023) With Brett Curry and Molly Pittman
The Smart Marketer Podcast
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Building Asset Groups Around the Avatar
Ezra: I'm always thinking based off of avatar. So would the thinking also be the same there that you might want to segment by the avatar if they're vastly different? Brett: Yeah, totally done that. But then you got to think about that way because sure you can upload your entire product catalog to one asset group but then how the heck are you going to get headlines and images and videos to line up with all of that in a big catalog feed?
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