The Importance of Exec Comms in Corporate Marketing

With SaaStock and its incredible lineup of speakers in town, Chris was lucky to be able to do some in-person interviews for Revenue Vitals! In this episode, Anthony Kennada, CEO of AudiencePlus chats with Chris about building relationships with your audience and how to streamline and refine your content creation strategy.

They covered:

• How to produce and distribute content in the most consumable format

• How to avoid common content creation pitfalls

• Transitioning from CMO to CEO

• Anthony’s personal journey through this shift

• Balancing the idea of “firing yourself” from the CMO role and maintaining a personal brand

• The biggest challenges and process of self skill discovery

• And more!
  

Then, Anthony turns the questions back on Chris to talk about breaking through the algorithm and making a LinkedIn strategy work more effectively.