The Shift in Digital Content Consumption and Its Effects | 3min snip from Money For the Rest of Us

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Money For the Rest of Us

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CHAPTER

The Shift in Digital Content Consumption and Its Effects

This chapter explores the 15% decline in organic search traffic affecting bloggers and businesses and the shift towards video content in podcasting. It also highlights broader trends in audience disengagement as seen in the film industry's underperforming original movies.

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Episode notes

In this episode, we explore what it means to invest in a non-ergodic world—where time, not averages, determines outcomes. We unpack concepts like volatility drag, ensemble vs. time averages, and the implications for portfolio strategy, while also reflecting on how AI and zero-click search are reshaping business and investor behavior.

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