How Geico is growing its brand with better targeting, media and messaging
Ad Age Marketer's Brief
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Leading GEICO's Marketing Transformation
The speaker reflects on their one-year anniversary as the CMO of GEICO and discusses their surprises and observations about the brand. They also talk about the challenges the insurance industry is facing and how GEICO can maintain its competitive edge. In addition, they discuss Geico's recent work, their media buying relationship, and their focus on digital and social channels.
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