Breaking B2B - B2B Marketing & Demand Generation Podcast cover image

#240 Category Content vs Commodity Content - Camille Trent

Breaking B2B - B2B Marketing & Demand Generation Podcast

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SaaS Companies

Camille: Is the rule of thumb on that Camille commodity content that we shouldn't just put out a generic tweet or a generic post or something like that? That's very simple to understand. But more so focus on something that might be a mere me might be a gift might be a retweet or something similar. So they'll either find it funny, educational, helpful and so on. And if you're trying to be everyone's favorite, you're probably going to be no one's favorite.

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