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Dig: How Zohran Won w/ NYC DSA

Jacobin Radio

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Grassroots Empowerment: A Campaign's Success

This chapter examines a successful political campaign that mobilized over 50,000 volunteers through strategic grassroots organization and community engagement. It highlights the collaboration with the NYC Democratic Socialists of America and the innovative training methods employed to empower volunteers. The discussion focuses on the importance of effective communication strategies that resonated with diverse communities, ultimately leading to a significant electoral victory and increased DSA membership.

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