Lick: This isn't just a how to book either. I think that's the other thing too, om so many books that offer a framework, they become more is how to. And what i woult, i like is that there's also alot of y in there, like y you did it. We talked a little bit before we started recording about a someone whose through line goes throughout the book, carle a. Lick: There are some organizing principles that are ways in which i was taught a long time ago to really do highly relational and especially grass roots, community based organizing.
Pamela Slim is an author, community builder, consultant and former corporate director of training and development at Barclays Global Investors. Since 2005, Pam has advised thousands of entrepreneurs as well as companies serving the small business market such as Infusionsoft, Progressive Insurance and Prezi.
In her latest book, The Widest Net, Pam explains how to build strong diverse relationships, identify and connect with new partners, expand markets and find new customers in places you may never have considered. It’s been a long time coming having Pam join the show. Join us as we discuss stress-testing a framework, the always/ never list, books tours – and unintended puns.
Talking Points
- Putting together the Widest Net framework
- Pam’s variation of the customer avatar exercise
- Understanding your ecosystem
- The Accordion principle and setting boundaries
- Beginning a business with a mission statement
- Fostering the right business relationships
- Finding your ‘Peanut Butter and Jelly’ partners
Quote
"Running a business is always a team sport."
Helpful Links
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