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The Economy: What To Do Now

The Business of Authority

CHAPTER

Is There a Recession?

What's going to move the needle for your business is typically a slice that is where it's very visible to your people, and maybe invisible to those who aren't. Li: You have to think about the audience for that publication and what they might be interested in. And when you do that, even if you just brain storm for 15, 20 minutes, you'll come up with some ideas.

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