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#308 How To Build A Go-To-Market Strategy (GTM) - Andrew Davies
Breaking B2B - B2B Marketing & Demand Generation Podcast
The Four Keys to Reaching Your Market
The next thing to think about is your go to market fit. There are four or five main approaches that are pretty well documented with benchmarks around them. One will be marketing lead, which is where you know you have that inbound strategy. And then there's channel led, which you know sometimes is seen as a little bit old school. But many companies are using it to do great effect now.
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