Emerging Consumption Trends and Entrepreneurship in China's Counties

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The chapter explores how entertainment services and high-end brands are expanding into county markets in China, driven by increasing income levels and shifting demographics. It also discusses the attraction of smaller counties for young entrepreneurs seeking better opportunities and quality of life.

Counties have been weaving the basic fabric of China's administrative system for more than 2,000 years. They have also been important players in the national economy, and increasingly more so in recent years. We will look at some new consumption trends taking place at the county level. On the show: Laiming, Niu Honglin & Guo Yan