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Perplexity’s Strategy, B2B Influencers, Salesforce Buys Informatica

What It Means: A Forrester Podcast

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Navigating B2B Influencer Strategies

This chapter explores the necessary strategic shifts B2C brands must undertake in response to changing consumer behavior and the rise of distributed commerce. It emphasizes the critical role of integrating influencers and internal thought leaders in B2B marketing to enhance brand visibility and credibility. The discussion also highlights the importance of adapting marketing strategies across multiple platforms, particularly LinkedIn, to create effective and trustworthy influencer partnerships.

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