How Brown and Brown Developed a Solution to or Scratching Your Own Back

A lot of the way that these other parts of alloy developed was actually you know a solution to or scratching your own back yeah I think that's right. Getting information filtered through an outside party is difficult where someone can say well I like Brown and Brown is in right now and we can say well we've met with 228 people 180 of them likedyou know the bleach joke not the dark brown. So we'll have the actual data and we can record that data and really understand it and it is different.