The Bureau of Meteorology: Chaos at the forecaster
7am
00:00
What's Happening at the Bomb?
Rick Steves: The cost of the Bureau of Meteorology's rebranding was reported to be $220,000. He has found out it is closer to $750,000 and some of that work was completely unnecessary. EY Sweeney hired on a $93,000 contract to conduct market research regarding the rebrand; they found just 15% of people recognized them as the Bureau. More than 60% associated bomb with the Bureau of meteorology.
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